Propel Your Creativity Forward and Achieve Financial Success
Propel Your Creativity Forward and Achieve Financial Success by
As a publisher and marketing professional, I’ve always found it vitally important to ensure creative professionals possess the correct tools to market their work to the right kinds of audiences. I’ve enjoyed a long and fruitful career ensuring the success of businesses, but also multiple fields in the arts. I take a lot of pride in sharing that learned experience with others.
Unfortunately, I’ve met so many creative people who honestly believe they’ll never make a secure living by pouring passion into their work. That kind of cynicism is sad and frustrating, especially when I know for a fact that it’s not true. We all require housing and plumbing to sustain life, but it’s creativity that gives our lives purpose…and talented creators perform a necessary function in our society. It’s my job to make sure they earn a high middle-class income.
In the modern era, writers, artists, performers, models, photographers, musicians, and crafters face two real challenges when it comes to selling their creative products and performances. The first is contending with an oversaturation in the market, where so many indie creators are now selling their work to the masses. The second and more important challenge is gaining themarketing knowledge to break through the chaos and build a significant fan base that leads to achieving a secure revenue stream.
Because of the oversaturation, consumers are only willing to invest about 5 to 10 seconds viewing a creative product or performance on a website or at a tradeshow. If they’re intrigued, they’ll stay longer to absorb more of the experience and begin to build what’s referred to as an emotional investment. That happens when something about the product or performance you created pleases the sensory pathways of the brain and a person is compelled to become part of the experience, such as making a purchase.
On the other hand, if the consumer doesn’t emotionally identify with your work in a few heartbeats, they’ll navigate away from your website or walk away from your booth. Their psychology will register your product or performance as a negative experience and you’ll never see them again.
In that brief 5 to 10 second moment, the potential fan stands on the shore of a river while your work sits on the other side. You must persuade the consumer into building a bridge (emotional investment) to cross the river and then obtain your creation. That’s no easy feat, but when we understand how to brand a creation and then present it properly to potential fans, it’s easy to achieve the needed connections with hundreds of thousands of consumers.
How do we do this? Exposure. The marketing plan shows us how to attract the right kinds of consumers, referred to as target audiences. These targets must be exposed to a properly branded product or performance over and over again for their minds to build the bridge across the river and purchase your work.
Financial Success for Creative Professionals provides you the tools to drive hundreds of thousands of target consumers to your creations. You’ll also gain the ability to brand your work in a unique category that eliminates competition. It’s that created perception of your work that raises you above the chaos of so many indie writers, artists, musicians, and performers in the world.
The marketing plan is delivered to you in five-parts to achieve long-term success. You’re walked through expert marketing theory as it applies to the arts. You’ll construct your public marketing structure. The plan then drives your media marketing initiatives to win support of social media followers, the news media, and others. You’ll diversify income from multiple sources into your one checking account. Don’t worry; it’s not that complex. You’re given easy to follow checklists for daily, weekly, and monthly initiatives that respects your artistic time. That’s the guaranteed formula that will achieve you the true success your passion deserves.
Now that you’ve been given a glimpse of the proven marketing plan, it’s my hope that you’ll take your creative career seriously and allow your work to raise the quality of life in potential fans around the world. If you pour your passions into each project or performance, you must propel your career to the next level, realize your full potential and achieve success.
Let’s make it happen.
Ron Gavalik’s Bio:
Ron Gavalik is the author of Financial Success for Creative Professionals and has over 20 years of celebrated experience in corporate and creative marketing. This former Director of Communications has assisted private, nonprofit, and artistic organizations achieve success through grassroots experience marketing initiatives. Gavalik is currently the Publisher for Grit City Publications and creator of the innovative Emotobooks fiction medium. He holds a B.S. in Marketing Communications from Point Park University and an M.A. in Writing from Seton Hill University. His work in the arts has shaped success for countless creative professionals who seek financial independence.